Privacy & Cookies Policy

  • 1. Background

    • 1.1 This website, www.amaron.com and its associated domains; the Amaron Konnekt mobile application, including its progressive web application (PWA), Msite, and any associated digital interfaces; the Amaron Assist mobile application, including its progressive web application (PWA), Msite, and any associated digital interfaces; and any other mobile application, website, progressive web application, or other online or digital medium through which the Company may offer its Services from time to time, (collectively, the “Website”) is owned and operated by Amara Raja Energy and Mobility Limited (formerly known as Amara Raja Batteries Limited) (the “Company”/ “Amaron”/“we”/ “our”), having its registered office at Renigunta – Cuddapah Road, Karakambadi, Tirupati – 517520, Andhra Pradesh, India and corporate office at “Terminal-A”, 1- 18/1/AMR/NR, Nanakramguda, Gachibowli, Hyderabad – 500 032, State of Telangana, India.
    • 1.2 This privacy policy describes the manner in which the Company and its affiliates collect, process, store, share, retain and purge your personal information and/or data that we receive from you when you visit and/or use our Website to place orders (the “Services”) which we otherwise collect from you (the “Privacy Policy”).
    • 1.3 Protecting your personal information is our priority and usage of such information shall be in accordance with this Privacy Policy and applicable laws governing data protection and privacy in India.

  • 2. Meanings

    • 2.1 The term “Personal Data” shall mean any information that identifies you in accordance with Digital Personal Data Protection Act, 2023 (the “DPDP Act”) and does not include any publicly available information.
    • 2.2 The term “You/you” or “Your/your” or “Yourself/yourself”’ shall means and include any person who visits the Website and/or uses the Services of the Company.
    • 2.3 The term “Business Partner” shall mean any third-party entity or individual, including but not limited to delivery partners, franchisees, retailers, garages, certified technicians, mechanics, and ancillary service personnel, duly authorised by the Company to provide, support and/or facilitate the Services.

  • 3. Applicability

    • 3.1 This Privacy Policy describes the manner in which the Company collects, processes, stores, shares and retains your Personal Data.
    • 3.2 This Privacy Policy is limited in its applicability only to your use of the Website. It does not apply to any Personal Data, so collected by any third parties by virtue of you clicking any third party links on our website out of your free volition (the “3rd Party Website”). In such an event, the Privacy Policy of such 3rd Party Website shall be applicable to You.

  • 4. General Consent

    • 4.1 By availing and/or using the Services of the Company, including granting your consent, which may include tapping or clicking an affirmative consent button on the Website, responding affirmatively to a consent request sent by the Company via WhatsApp, or any other clear affirmative action through any other channel through which the Company communicates with you from time to time, along with a link to this Privacy Policy, you hereby provide your express consent to the Company to collect, process, store, share, retain and purge your Personal Data in accordance with the applicable law, as amended from time to time.
    • 4.2 The Company respects your privacy. You are entitled to withdraw your consent at any time by submitting a request through the form available at https://www.amaron.com/terms-and-conditions/form. Please note that withdrawal of consent during the course of an ongoing Service may affect the Company's ability to complete such Service, and the Company shall not be liable for any consequences arising from such withdrawal, including any impact or disruption of ongoing Services. The Company may communicate with you through multiple digital and social media channels, including but not limited to email, WhatsApp, SMS, Facebook, Instagram, X (formerly Twitter), and other digital platforms, depending on the Services availed. Requests to discontinue receiving communications across any such channel shall be made through the form referenced above. Any channel specific opt-out mechanism, where available, shall apply only to the specific service or application expressly offering such mechanism.
    • 4.3 The Company updates this Privacy Policy from time to time. You shall be notified of such changes to this Privacy Policy via notification on our Website, your registered email, and/or your registered mobile (the “Notice”). Such process may include reobtaining your consent using such format and/or manner as may be required by law from time to time.
    • 4.4 Your continued use of the Website and/or Services following receipt of a Notice of changes to this Privacy Policy shall constitute your acknowledgement that you have been informed of such changes. Where such changes require your fresh consent under applicable law, the Company shall seek such consent before processing your Personal Data for any new or modified purpose.
    • 4.5 Where you provide your consent to receive communications from the Company regarding Amaron Assist services, such consent shall also extend to the sharing of your Personal Data, including your name, mobile number, address, and vehicle details, with the Company's Business Partners, including garages, franchisees, certified technicians, mechanics, and ancillary service personnel, for the purpose of fulfilling any service booked through Amaron Assist.
    • 4.6 The Company shall collect and process your Personal Data only for specific, clear, and lawful purposes, which shall be / has been, expressly communicated to you at the time of collection of your Personal Data, in accordance with applicable law.

  • 5. Collection and Use of Personal Data

    • 5.1 We value your privacy and shall collect your Personal Data only when you have provided the same to us voluntarily and/or with your consent as per the applicable laws which shall include the following:
      • a) Your name, email address, phone number, Account ID, password, and geographic location (the “Customer Account Data”),
      • b) Your debit card or credit card information or online payment vaults (the “Payment Information”), and
      • c) Service Data including any details relating to the services availed by you, including service requests, service history, and feedback provided by you; and
      • d) Details relating to your vehicle and service requirements, including vehicle make, model, fuel type, registration details, service location and address, and such other vehicle or service-related information as may be required for the purpose of providing the Services.
    • 5.2 The Personal Data, aforementioned, so collected by the Company shall be processed for the following purposes:
      • a) providing the Services and contacting you in furtherance to it;
      • b) enable your access in order to use the Services including delivering mobile and/or email notifications like one-time passwords, providing confirmations, alerts, updates, et cetera;
      • c) personalizing the services for you;
      • d) providing better customer experience;
      • e) obtaining user feedback on our Services;
      • f) responding to your queries, requests, claims and resolving any issues;
      • g) keeping you informed or updating you on various products and services;
      • h) sending you information about new products, services, offers, and updates related to the Company's offering s;
      • i) archival or backup purpose(s);
      • j) cooperating with government, regulatory, judicial and/or quasi-judicial authorities in accordance with our legal obligations under applicable laws to the extent required;
      • k) notifying You of any data breach;
      • l) notifying You of any violation of any third party rights, law, agreements and/or policies;
      • m) sharing your Personal Data with Business Partners in furtherance to the Services;
      • n) developing and improving our Services to You;
      • o) monitoring aggregated metrics such as the total number of visitors and traffic;
      • p) sending you marketing communications upon consent;
      • q) to send you e-mails and/or contact you for various customer satisfaction surveys, market research, promotional activities and/or in connection with certain transactions.
      • r) providing doorstep car care services through Amaron Assist, including car cleaning, battery service and replacement, car servicing, certified technician services, and such other ancillary services as may be offered by the Company from time to time, and sharing your Personal Data with our Business Partners for the purpose of such service fulfilment.
    • 5.3 WhatsApp Communications
      • a) Where you have provided your express consent, the Company may contact you via WhatsApp through its registered WhatsApp Business Account to provide updates, promotional communications, service notifications, and other information in connection with the Services, including Amaron Assist services.
      • b) The Company shall send WhatsApp communications only upon receipt of your explicit prior consent, obtained in the manner described in Clause 4.1 of this Privacy Policy.
    • 5.4 In furtherance to providing our Services to You, we shall collect and process your Personal Data only if your Personal Data is true, correct, accurate, up-to-date and/or in a manner as may be required by law from time to time.
    • 5.5 We may withdraw or suspend our Services immediately upon discovery of your Personal Data to be incorrect, incomplete and/or inaccurate in case you fail to provide the correct Personal Data despite being given a reasonable notice and opportunity to correct.
    • 5.6 In accordance with applicable laws, we may also coll ect and store certain user-related information whenever you visit our Website which shall be including but not limited to the following:
      • a) Computer and internet connection including your IP address, operating system and browser type;
      • b) Mobile carrier and device information including device and application IDs;
      • c) Cookie information and information about the timing, frequency and pattern of your use of our Website;
      • d) Anonymous data from every visitor of the Website to monitor traffic and fix bugs including (without limitation) information like web requests, the data sent in response to such requests, the Internet Protocol (“IP”) address, the browser type, the browser language, unique identifiers of the device through which the application is accessed, such as VPN, information of Wi-Fi connectivity and a timestamp for the request; and
      • e) Log file information automatically reported by your browser each time the application is viewed, including (without limitation) information such as web request, IP address, Analytical Code, Geo Stamp, browser type, browser language, referring/exit pages and Universal Resource Locators (“URL”), platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on a particular page, the date and time of the request (“Log File Information”). Such Log File Information collected is not associated with any Personal Data and is only tagged to the unique identifier for a particular device.
    • 5.7 The aforementioned information, so collected by the Company shall be processed for the following purposes:
      • a) monitoring the traffic on our Website;
      • b) provide better customer experience on our Website;
      • c) aggregating data such as statistical or demographic data; and
      • d) advertising and marketing.
    • 5.8 The Company shall take all reasonable measures as prescribed under law to prevent unauthorized access and misuse of your Personal Data.

  • 6. Disclosure of Personal Data

    • 6.1 We shall not use your Personal Data for any purpose other than in furtherance to providing the Services.
    • 6.2 We may disclose your Personal Data in the following instances:
      • a) with our Business Partners in furtherance to providing the Services, on a “need to know” basis and in accordance with the consent obtained from you under Clause 4 of this Privacy Policy;
      • b) with any judicial, quasi-judicial, regulatory, statutory and/or any government agency pursuant to any legal requirement.
    • 6.3 We shall not share, sell, or otherwise provide your Personal Data received from you to any third party without your consent, except as described herein or as required by law.

  • 7. Data Transfer

    • 7.1 Unless expressly permitted under law and by express consent by you, we shall not transfer your Personal Data with any third party, within and/or outside the territorial jurisdiction of India.
    • 7.2 In the event of a merger or acquisition or change of control of the Company with/by another entity, the Company or the resultant entity shall continue to store your Personal Data in accordance with the applicable laws.

  • 8. Public Data

    • 8.1 Any information that is freely available or accessible in the public domain or furnished under any law for the time being in force shall not be regarded as Personal Data.
    • 8.2 We shall not be responsible in any manner of whatsoever nature for any unauthorized use, violation or misuse of such publicly available information.

  • 9. Children and Disabled Persons

    • 9.1 Our Services are not intended for children. If You are under the age of eighteen (18) years and/or a person with disability (a "Person with Special Status"), Your Personal Data shall be processed only upon receipt of verifiable consent from Your parent or lawful guardian, in the manner prescribed under applicable law.
    • 9.2 The Company shall act in a fair, transparent, and proportionate manner in its processing of Personal Data of Persons with Special Status.

  • 10. Data Retention and Storage

    • 10.1 We shall retain your Personal Data on our servers for such period as may be prescribed by law from time to time.
    • 10.2 In the event that we are unable to process the Personal Data submitted by you for whatsoever reason(s) or when the purpose of collection and/or processing of your Personal Data is fulfilled, your Personal Data shall be deleted unless it is required by us to retain such Personal Data under law and/or as may be required for any internal or external audit purposes.
    • 10.3 We are committed to comply with applicable laws to ensure that all measures, so prescribed by law, are taken for storing the Personal Data in order to ensure safety and security of your Personal Data.
    • 10.4 We may store your data on servers provided by any third-party hosting vendor whom we have a valid contract with.

  • 11. Data Purging

    • 11.1 The Company has necessary policies, mechanisms and tools in place to ensure that all your Personal Data so collected and stored is deleted as soon as the purpose, as described in this Policy is completed, unless it is mandated by law to be maintained by the Company.
    • 11.2 Any data destroyed shall be disposed of in a manner that protects the confidentiality of your Personal Data, in an appropriate manner as per the standards prescribed by law including DPDP Act, Information Technology Act, 2000 and its applicable rules.

  • 12. Your Rights

    • 12.1 Under the laws relating to privacy and data protection in India, you have the following rights with respect to your Personal Data:
      • a) The right to access your Personal Data.
      • b) The right to correct your Personal Data.
      • c) The right to delete your Personal Data.
      • d) The right to nominate another individual to exercise your rights with respect to your Personal Data that is collected by the Company.
    • 12.2 You may exercise these rights via the form at https://www.amaron.com/terms-and- conditions/form.

  • 13. Use of Cookies

    • 13.1 We may use cookies to help you personalize your online experience, which is a text file placed on your hard disk by a webpage server.
    • 13.2 Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookies to you. Cookies cannot be used to run programs or deliver viruses to your computer.
    • 13.3 We utilize both first-party and third-party cookies which includes acopendivids, acgroupswithpersist, utma, _utmb, _utmc, _utmz,display_features_cookie. The first-party cookies are used to identify general language and location preferences and are issued by amararaja.com domain. While the third-party cookies are managed by the service providers and are used to compile long-term records of browsing history.
    • 13.4 You may set your browser to reject browser cookies. However, if you set your browser options to disallow cookies, you will limit the functionality we can provide when you visit our website.

  • 14. Liability

    • 14.1 The Company shall in no manner be liable for any violation under this Privacy Policy, if the Personal Data,
      • a) is already available in the public domain; or
      • b) is obtained by you using illegal and/or unlawful means; or
      • c) is provided by any person who is incompetent under the applicable laws governing contracts.

  • 15. Grievance Redressal

    • 15.1 You have the right to ‘opt-out’ of providing your Personal Data and may withdraw your ‘Consent’ by filling out the form at https://www.amaron.com/terms-and-conditions/form to our Consent Manager

    • 15.2 In the event of any grievance, you are requested to write to our Data Protection Officer by filling out the form at https://www.amaron.com/terms-and-conditions/form

      Data Protection Officer / Authorised representative

      Amara Raja Energy & Mobility Limited 
      “Terminal – A” 
      1-18/1/AMR/NR 
      Nanakramguda, Gachibowli 
      Hyderabad – 500032 
      State of Telangana, India

  • 16. Dispute Resolution & Governing Law

    • 16.1 Any dispute or grievance remaining unresolved for a period of over 30 (thirty) business days, post exhausting grievance redressal mechanism, may be resolved by referring such disputes to the Data Protection Board (the “DPB”) as may be notified by the Government of India in this regard.
    • 16.2 This Privacy Policy shall be governed by the laws governing data protection and privacy laws withing the jurisdiction of India.
    • 16.3 Without prejudice to the foregoing, any dispute or claim arising out of or relating to your general use of the Website shal l be governed by and interpreted in accordance with the laws of India, and you shall submit to the exclusive jurisdiction of the courts at Chittoor District, Andhra Pradesh, India, as set out in the Terms and Conditions of Website Use available at www.amaron.com/terms-and-conditions.

  • 17. Changes to This Privacy Policy

    • 17.1 The Company reserves the right to change this Privacy Policy from time to time as may be required under any law.
    • 17.2 Any changes to this Privacy Policy shall be notified and dealt with in the manner described in Clause 4.3 and Clause 4.4 of this Privacy Policy.

  • 18. DIGITAL COMMUNICATIONS

    • 18.1 From time to time, the Company may contact you via email, WhatsApp, SMS, or any other digital communication medium, including social media platforms such as Instagram, Facebook, and others, to provide announcements, promotional offers, alerts, confirmations, surveys, and other communications in connection with the Services. All such communications shall be sent only upon receipt of your prior consent in the manner described in Clause 4.1 of this Privacy Policy.
    • 18.2 If you would like to stop receiving marketing or promotional communications from the Company, you may submit a request through the withdrawal mechanism described in Clause 4.2 of this Privacy Policy.

  • 19. Contact Information